Senior Product Marketing Manager - Upmarket
Kit · Marketing · Senior · Today
$166k
per year
Anyone, anywhere in the world can apply.
Direct from the employer's own careers page
Who can apply
Read straight from the listing, so you know before you spend time on it.
Anyone, anywhere in the world can apply.
“We have always been 100% independent and 100% remote.”
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As the Senior Product Marketing Manager for Scaling Creators, you will own how Kit attracts, lands, and expands high-volume creator businesses through a sales-assisted motion alongside its self-serve platform. Reporting to the Head of Marketing, you will define target buyer personas, craft messaging frameworks, build comprehensive sales toolkits, and collaborate cross-functionally with sales, product, and RevOps to drive inbound pipeline and increase deal sizes.
What you'll do
- Define ideal customer profiles, buying personas, and messaging frameworks tailored to established creator businesses.
- Build the core deal toolkit, including first-call narratives, discovery guides, pitch decks, migration plans, and competitive battlecards.
- Partner with sales, RevOps, product, and customer success teams to refine packaging, lead routing, and demo narratives.
- Establish and run a quarterly win/loss research program to gather insights from recent wins, losses, and churned accounts.
- Design and execute go-to-market channel strategies with marketing to double inbound MQLs and accelerate sales-assisted MRR.
What you bring
- 7+ years of experience in B2B SaaS product marketing, including at least 2 years supporting sales teams targeting mid-market or larger accounts.
- Proven experience layering a sales-led motion onto a product-led company, backed by clear metrics on win rates and deal sizes.
- Track record of building sales enablement toolkits and discovery guides from scratch.
- Strong proficiency using CRM data, product analytics, and customer call insights to guide go-to-market decisions.
- High AI fluency, including building AI-assisted workflows to scale product marketing output.
- Background working in email marketing, martech, or the creator economy.
About Kit
Kit is an independent, 100% remote creator marketing platform designed to help YouTubers, podcasters, authors, and other digital creators grow their audiences and build sustainable businesses.
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