Senior Product Marketing Manager - Scaling Creators
Kit · Marketing · Senior · Today
$166k
per year
Anyone, anywhere in the world can apply.
The listing specifies that Kit is 100% remote with no geographic or country-specific constraints.
Direct from the employer's own careers page
Who can apply
Read straight from the listing, so you know before you spend time on it.
Anyone, anywhere in the world can apply.
“We have always been 100% independent and 100% remote.”
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As the Senior Product Marketing Manager for Scaling Creators, you will own how Kit attracts, wins, and expands high-volume creator businesses through a sales-assisted motion paired with their core self-serve platform. Reporting to the Head of Marketing, you will define the buyer personas, build out comprehensive sales deal toolkits, run win/loss programs, and align cross-functional teams across Sales, RevOps, and Product to accelerate inbound pipeline and drive Kit toward $100M ARR.
What you'll do
- Define ideal customer profiles, buying personas, and messaging frameworks tailored to established creator businesses.
- Build the core sales enablement toolkit including demo narratives, discovery guides, pitch decks, business case templates, and competitive battlecards.
- Design and execute GTM tactics in partnership with Marketing and RevOps to drive inbound MQLs and sales-attributed MRR.
- Run quarterly win/loss research programs and share actionable insights openly across growth, product, and sales teams.
- Partner with Product and Solutions teams on packaging, migrations, and ensuring new launches serve both self-serve and sales-assisted motions.
What you bring
- 7+ years in B2B SaaS product marketing, including at least 2 years supporting a sales team targeting mid-market or larger accounts.
- Demonstrated experience adding a sales-led motion on top of a product-led growth model with measurable results.
- Proven track record of building sales toolkits and enablement programs tied directly to win rate or deal size.
- Experience running customer win/loss research programs that shaped sales or product strategy.
- Background in email, martech, or the creator economy, with strong AI fluency for scaling workflows.
About Kit
Kit is an email marketing and commerce platform built to help creators, coaches, and authors grow audiences, automate marketing, and earn a living online. The company is 100% independent and operates fully remotely.
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