Senior Demand Generation Marketing Manager
Netlify · Marketing · Senior · 1mo ago
$150k – $200k
per year
Anyone, anywhere in the world can apply.
Direct from the employer's own careers page
Who can apply
Read straight from the listing, so you know before you spend time on it.
Anyone, anywhere in the world can apply.
“As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work.”
Netlify operates as a fully distributed company.
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As Senior Manager, Demand Generation & Performance Marketing, you will build and own Netlify's paid acquisition strategy end to end. While Netlify already has a massive organic top-of-funnel, paid acquisition is a newly prioritized growth engine. In this builder role, you will report to the CMO (transitioning to VP of Growth Marketing), design channel tests, direct budget allocation, partner with external agencies, and collaborate closely with Marketing Ops and Lifecycle to turn paid signups into long-term active users.
What you'll do
- Build and own Netlify's end-to-end paid acquisition strategy across paid search, paid social, retargeting, and sponsorships.
- Design rigorous tests to validate incremental value and decide where to scale, hold, or cut paid investments.
- Manage external performance agencies by setting briefs, enforcing accountability, and evaluating what to bring in-house.
- Oversee budget planning, pacing, CAC, and ROI reporting across all paid channels.
- Partner with Marketing Operations to configure attribution and UTM tracking before scaling ad spend.
- Collaborate with Lifecycle and Campaigns teams to optimize onboarding and activation for paid-acquired users.
What you bring
- 6+ years in demand generation or performance marketing with direct paid acquisition budget ownership in B2B SaaS or PLG.
- Hands-on experience directly executing and managing paid search, paid social, and retargeting campaigns.
- Track record of building or significantly scaling a paid acquisition program from the ground up.
- Demonstrated experience managing agency partnerships and holding them accountable to targets.
- Strong working knowledge of marketing attribution, tracking, and measurement frameworks.
- Experience marketing to developers, technical audiences, or within a self-serve PLG motion.
About Netlify
Netlify is a popular web development and deployment platform empowering millions of developers and enterprise teams to compose, deploy, and scale modern web applications.
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