Media Buyer - Meta Ads
Impact Brands · Marketing · Mid · 1mo ago
Anyone, anywhere in the world can apply.
Applies on the original listing · via Himalayas
Who can apply
Read straight from the listing, so you know before you spend time on it.
Anyone, anywhere in the world can apply.
“We are a fully remote organization, allowing you to work from any location.”
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- Provides a home office allowance and a choice of MacBook or Windows workstation.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As a Media Buyer specializing in Meta Ads, you will focus on scaling paid social campaigns for Nation Health MD (NHMD). You will manage both prospecting and retargeting, conduct audience research, develop creative testing frameworks, and interpret performance metrics like CPA and ROAS. In collaboration with creative teams, you will turn performance data into high-converting visual and messaging hooks.
What you'll do
- Plan, launch, and optimize Meta Ads campaigns across prospecting and retargeting funnels
- Conduct audience research and test interests, lookalikes, broad targeting, and new opportunities
- Analyze key metrics including CPA, ROAS, CTR, CPM, and conversion rates
- Develop and execute creative testing strategies testing different hooks, angles, visuals, and formats
- Identify winning campaigns and scale spend while maintaining profitability and brand consistency
- Collaborate with the creative and content team to translate performance data into stronger assets
What you bring
- 2+ years of hands-on experience running Meta Ads campaigns
- Proven track record of profitably scaling paid social campaigns
- Strong understanding of conversion tracking, pixels, and attribution models
- Data-driven mindset with solid analytical and reporting abilities
- Fluent English communication skills
- Prior experience managing monthly budgets of €5,000+ is preferred
About Impact Brands
Impact Brands is a rapidly growing global contributor in the health and wellness industry with a portfolio of 7+ direct-to-consumer brands and nearly 400 team members worldwide.
View Impact Brands profile & open roles →