Media Buyer
Impact Brands · Marketing · Mid · 21d ago
Anyone, anywhere in the world can apply.
Applies on the original listing · via Himalayas
Who can apply
Read straight from the listing, so you know before you spend time on it.
Anyone, anywhere in the world can apply.
“We are a fully remote organization, allowing you to work from any location.”
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- Provides a home office allowance, hardware choice (MacBook or Windows), and a health and wellness budget.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As a Media Buyer, you will take ownership of testing new marketing funnels, creatives, and targeting strategies across digital advertising platforms such as Meta and Google. You will analyze critical metrics including CPA, ROAS, and conversion rates, identifying winning campaigns and handing them off to scaling teams. Working closely with creative and content specialists, you will document key learnings and drive continuous campaign improvements.
What you'll do
- Plan, launch, test, and optimize paid advertising campaigns across digital advertising platforms.
- Take ownership of testing new marketing funnels and prepare winning approaches for scaling.
- Research new audiences, targeting strategies, and creative opportunities to enhance campaign performance.
- Analyze key metrics including CPA, ROAS, CTR, CPM, and conversion rates to make data-driven decisions.
- Collaborate with creative, content, and marketing teams to build and test new advertising concepts.
- Document testing results, key learnings, and strategic recommendations for team-wide knowledge sharing.
What you bring
- 2+ years of hands-on experience in performance marketing or media buying, preferably with Meta Ads and/or Google Ads.
- Proven track record of launching, testing, and optimizing paid advertising campaigns.
- Solid understanding of marketing funnels, audience targeting, conversion tracking, and attribution.
- Demonstrated experience with A/B testing and creative testing frameworks.
- Strong analytical mindset and ability to work independently in a dynamic setting.
- Fluent written and spoken English proficiency.
About Impact Brands
Impact Brands is a rapidly growing health and wellness enterprise with over 350 team members powering a portfolio of 7+ global brands.
View Impact Brands profile & open roles →