Marketing Manager - Market Data
Alpaca · Marketing · Mid · 2d ago
Open to candidates across North America, Europe.
Direct from the employer's own careers page
Who can apply
Read straight from the listing, so you know before you spend time on it.
Open to candidates across North America, Europe.
“Remote - North America - Europe”
Team of 400+ distributed across the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond.
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- Provides a $500 home-office setup stipend and a $150 monthly stipend via Brex card.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As Marketing Manager for Market Data, you will lead the strategy, planning, and execution of marketing for Alpaca’s market data product. You will focus on driving adoption and retention among existing Trading API and Broker API customers as well as expanding into new market data-only clientele. The role combines high-level planning and cross-functional coordination with hands-on campaign execution across email, paid channels, and PR.
What you'll do
- Own the marketing strategy, budget, goals, and performance metrics for Alpaca's market data product.
- Design, build, and execute HubSpot email marketing campaigns targeting existing Trading API and Broker API customers.
- Produce and manage sales enablement collateral including product sheets, pitch decks, case studies, and pricing overviews.
- Build and execute events and PR strategies in partnership with internal teams and agency partners.
- Monitor competitor product releases, pricing changes, and market positioning to share actionable intelligence.
- Plan, manage, and optimize paid marketing campaigns across Google Ads and LinkedIn.
What you bring
- 5+ years of B2B marketing experience, ideally within fintech, financial services, or SaaS.
- Hands-on experience designing and executing email marketing automation campaigns in HubSpot or similar platforms.
- Demonstrated experience managing and optimizing paid acquisition campaigns on LinkedIn and Google Ads.
- Strong track record creating collateral for sales teams and working cross-functionally.
- Solid analytical mindset with data-driven approaches to campaign attribution and performance.
About Alpaca
Alpaca is a developer-first API brokerage platform supporting stocks, ETFs, crypto, and fixed income for hundreds of financial institutions across 40 countries.
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