Lifecycle & CRM Specialist
Replika · Marketing · Mid · 18d ago
Open to candidates across EMEA.
Applies on the original listing · via We Work Remotely
Who can apply
Read straight from the listing, so you know before you spend time on it.
Open to candidates across EMEA.
“EMEA”
Remote team member must be able to work CET hours.
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
In this hands-on role, you will build Replika's lifecycle program from the ground up, starting with email and expanding to in-app messages and push notifications. You will own the strategy and technical implementation for core flows such as onboarding, free-to-paid conversion, renewal alerts, and reactivation. You will also manage segmentation, deliverability, compliance, and revenue-focused testing.
What you'll do
- Build core lifecycle flows including onboarding, conversion, renewal reminders, cancellation saves, and win-back campaigns.
- Collaborate with the product team on in-app messages and promotions to convert free users to paid subscribers.
- Reactivate lapsed users and dormant email lists while strictly adhering to global consent and privacy standards.
- Segment and personalize messaging using product and subscription data.
- A/B test timing, copy, offers, and channels to optimize conversion and retention.
- Monitor and maintain domain reputation, email deliverability, list hygiene, and revenue attribution reporting.
What you bring
- Hands-on lifecycle or CRM experience with demonstrable revenue impact at a consumer subscription app.
- Proven experience building automated messaging flows in platforms like Braze, Customer.io, Iterable, or Klaviyo.
- Strong data fluency, including building custom segments and analyzing campaign performance independently.
- Deep understanding of global compliance regulations such as GDPR and CAN-SPAM.
- Demonstrated ability to write engaging copy or provide sharp copy briefs.
- Excellent written English proficiency.
About Replika
Replika is an AI companion app launched in 2017 designed to foster meaningful conversations and support users' well-being and personal growth.
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