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Lead Partner Marketing Manager

Oyster · Marketing · Lead · 22d ago

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Open to any country, as long as your working hours sit between UTC-6 and UTC+3.

English requiredTimezone overlapPartner MarketingB2B SaaSDemand GenerationEcosystem

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Who can apply

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Any country

Open to any country, as long as your working hours sit between UTC-6 and UTC+3.

“To create the best experience for our new hire, this role requires you to be based within UTC−6 to UTC+3.”

Distributed across 60+ countries, with this role requiring working hours within UTC-6 to UTC+3.

Async-first
The team operates asynchronously and documents workflows openly in the Oyster Public HQ.
Contractor / B2B
Hires globally across 60+ countries through its own global employment and EOR platform.
Global stipend
Provides a WFH stipend for laptop and home office equipment, alongside a monthly wellbeing allowance.
Annual retreat
No company-paid get-togethers mentioned.

Read from the listing automatically. Always confirm the details with the company before you accept an offer.

About the role

As Lead Partner Marketing Manager, you will design and execute programs that market to, with, and through partners, turning partner strategy into repeatable go-to-market motions with clear pipeline attribution. You will inherit an active portfolio, allocate the partner marketing budget (including co-marketing and MDF), and align Channel, Marketing, and Sales teams around integrated plans. This is a high-autonomy individual contributor role with global remit and direct partnership with the Director of Demand and Growth.

What you'll do

  • Design, orchestrate, execute, and measure partner marketing programs across the partner ecosystem.
  • Build programs that market to partners, with partners, and through partners.
  • Own and allocate the partner marketing budget, including co-marketing and MDF, defending decisions with return data.
  • Develop partner segmentation, positioning, messaging, and repeatable operating models.
  • Establish credible reporting for partner-sourced pipeline, partner-influenced pipeline, engagement, and program ROI.
  • Apply AI and automation processes to optimize segmentation, personalization, and execution workflows.

What you bring

  • Demonstrated ownership of measurable partner or ecosystem marketing programs from strategy through execution and reporting.
  • Strong understanding of partner marketing motions and pipeline attribution trade-offs.
  • Track record of managing program portfolios and allocating budgets against expected returns.
  • Proven cross-functional collaboration across partnerships, channel, marketing, sales, and RevOps.
  • Comfort operating independently in an asynchronous environment with an AI-native working style.
  • Reliable home internet connection and fluency in both written and spoken English.

About Oyster

Oyster is a B Corp-certified global employment platform that allows companies to hire, pay, and care for distributed team members in over 60 countries.

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