Lead Partner Marketing Manager
Oyster · Marketing · Lead · 22d ago
Open to any country, as long as your working hours sit between UTC-6 and UTC+3.
Direct from the employer's own careers page
Who can apply
Read straight from the listing, so you know before you spend time on it.
Open to any country, as long as your working hours sit between UTC-6 and UTC+3.
“To create the best experience for our new hire, this role requires you to be based within UTC−6 to UTC+3.”
Distributed across 60+ countries, with this role requiring working hours within UTC-6 to UTC+3.
- Async-first
- The team operates asynchronously and documents workflows openly in the Oyster Public HQ.
- Contractor / B2B
- Hires globally across 60+ countries through its own global employment and EOR platform.
- Global stipend
- Provides a WFH stipend for laptop and home office equipment, alongside a monthly wellbeing allowance.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As Lead Partner Marketing Manager, you will design and execute programs that market to, with, and through partners, turning partner strategy into repeatable go-to-market motions with clear pipeline attribution. You will inherit an active portfolio, allocate the partner marketing budget (including co-marketing and MDF), and align Channel, Marketing, and Sales teams around integrated plans. This is a high-autonomy individual contributor role with global remit and direct partnership with the Director of Demand and Growth.
What you'll do
- Design, orchestrate, execute, and measure partner marketing programs across the partner ecosystem.
- Build programs that market to partners, with partners, and through partners.
- Own and allocate the partner marketing budget, including co-marketing and MDF, defending decisions with return data.
- Develop partner segmentation, positioning, messaging, and repeatable operating models.
- Establish credible reporting for partner-sourced pipeline, partner-influenced pipeline, engagement, and program ROI.
- Apply AI and automation processes to optimize segmentation, personalization, and execution workflows.
What you bring
- Demonstrated ownership of measurable partner or ecosystem marketing programs from strategy through execution and reporting.
- Strong understanding of partner marketing motions and pipeline attribution trade-offs.
- Track record of managing program portfolios and allocating budgets against expected returns.
- Proven cross-functional collaboration across partnerships, channel, marketing, sales, and RevOps.
- Comfort operating independently in an asynchronous environment with an AI-native working style.
- Reliable home internet connection and fluency in both written and spoken English.
About Oyster
Oyster is a B Corp-certified global employment platform that allows companies to hire, pay, and care for distributed team members in over 60 countries.
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