Head of Paid Social, Insurance
Launch Potato · Marketing · Lead · 1mo ago
Anyone, anywhere in the world can apply.
AI review: Checked the employer's own posting (https://launchpotato.com/careers-list?gh_jid=6161165004). Evidence: "Anywhere (remote)"
Applies on the original listing · via Himalayas
Who can apply
Read straight from the listing, so you know before you spend time on it.
Anyone, anywhere in the world can apply.
“Anywhere (remote)”
Remote-first team distributed across 18 countries, with headquarters in South Florida.
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As Head of Paid Social for Insurance, you will take full ownership of Launch Potato's auto insurance vertical across Meta and TikTok. This is a hands-on media buying seat requiring daily work inside Ads Manager, driving bid and budget strategy, testing creative concepts at high velocity, managing compliance constraints, and scaling monthly spend approximately 2.5x while sustaining margin.
What you'll do
- Own Meta and TikTok spend for the auto insurance vertical end to end, with direct accountability for contribution margin.
- Manage campaign pacing and margin targets, strategically balancing ROAS against contribution dollars.
- Develop and execute the creative testing roadmap alongside creative strategists to drive high-velocity experimentation.
- Establish direct relationships with Meta and TikTok representatives to facilitate allowlisting, beta access, and escalations.
- Partner with the GM of Auto Insurance, product, and compliance teams on landing page, funnel, and offer strategies.
- Document and maintain a repeatable paid social media buying playbook for the broader team.
What you bring
- 4+ years in hands-on performance media buying with direct margin, CPA, or ROAS accountability on monthly spend of $250k+.
- Deep expertise in Meta Ads campaign structures, bid/budget strategies, audience testing, and attribution analysis.
- Demonstrated experience scaling meaningful spend on TikTok, navigating vertical restrictions and allowlisting.
- Background working in compliance-heavy performance marketing or leadgen verticals (e.g., insurance, lending, credit, health).
- Strong technical fluency with tracking and attribution, including pixel setup, server-side events, and postback verification.
About Launch Potato
Launch Potato is a bootstrapped, profitable digital media and conversion company reaching tens of millions of users each month across brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
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