Head of B2C Growth
Properstar · Marketing · Lead · 28d ago
Open to any country, as long as your working hours sit between UTC-2 and UTC+4.
The role is open anywhere within +/- 3 hours of Central European Time (CET).
Applies on the original listing · via Himalayas
Who can apply
Read straight from the listing, so you know before you spend time on it.
Open to any country, as long as your working hours sit between UTC-2 and UTC+4.
“Remote. Anywhere within +/- 3h of CET.”
Remote team operating within +/- 3 hours of Central European Time (CET).
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- The position is explicitly offered as a full-time, permanent contractor arrangement.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As Head of B2C Growth, you will own buyer and renter acquisition and retention end-to-end, reporting directly to the CPO. You will manage multichannel acquisition across search, paid social, email, push notifications, and mobile app growth, with a strong focus on connecting initial user research to active home searches. Operating with deep AI fluency, you will set growth strategy, manage budgets, direct paid media specialists, and build the foundation to scale acquisition in European markets.
What you'll do
- Set growth strategy across channels, markets, segments, and budget allocation.
- Build multichannel acquisition and track CPL, CAC, and payback across channels and markets.
- Drive mobile app installs, user adoption, retention, and lifecycle engagement from web to app.
- Own user lifecycle and retention funnels across email, push, and in-app communications.
- Direct paid media specialists, set their targets, and raise quality standards.
- Design and automate playbooks and workflows using AI tools like Claude.
What you bring
- Proven track record scaling a B2C product with a large user base across channels and markets.
- Hands-on expertise driving mobile app installs and retention.
- Strong database and cohort mindset focused on activation, retention, and customer lifetime value.
- Deep AI fluency, using Claude for agent orchestration and workflow automation.
- Strong analytical ability to interpret data and run fast experimentation cycles without agencies.
- Fluent English communication skills.
About Properstar
Properstar is an international real estate platform connecting buyers, renters, and agents across borders and languages.
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