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Head of B2B Growth

Properstar · Marketing · Lead · 27d ago

✓

Open to any country, as long as your working hours sit between UTC-2 and UTC+4.

The role is open anywhere within +/- 3 hours of Central European Time (CET).

English requiredTimezone overlapB2B GrowthLifecycle MarketingAIMobile Adoption

Applies on the original listing · via Himalayas

Who can apply

Read straight from the listing, so you know before you spend time on it.

Any country

Open to any country, as long as your working hours sit between UTC-2 and UTC+4.

“Remote. Anywhere within +/- 3h of CET.”

The team operates remotely within +/- 3 hours of Central European Time (CET).

Async-first
The listing doesn't promise async-first working.
Contractor / B2B
The position is offered as a full-time, permanent contractor role.
Global stipend
No home office or equipment budget mentioned.
Annual retreat
No company-paid get-togethers mentioned.

Read from the listing automatically. Always confirm the details with the company before you accept an offer.

About the role

In this role, you will own B2B growth end-to-end, reporting directly to the CPO. Your primary mission is to turn real estate agencies and agents into active, paying users via self-serve dashboard monetization, personalized lifecycle segmentation, and mobile app adoption. You will set the strategy, own the budget, run rapid experiments, and harness AI tools like Claude to build scalable playbooks and automate workflows.

What you'll do

  • Set and execute the B2B growth strategy across segments, markets, channels, offers, and budget.
  • Segment the agent database by market, office size, and behavior to design tailored lifecycle paths.
  • Drive self-serve revenue through dashboard upgrade flows, trials, pricing pages, and checkout optimization.
  • Accelerate mobile app installs, active engagement, and retention for real estate professionals.
  • Run ongoing experiments across onboarding, messaging, and pricing with rapid execution cycles.
  • Build automated growth playbooks as Claude skills and lead team members executing campaigns.

What you bring

  • Proven track record scaling B2B or SMB SaaS/marketplace products primarily via self-serve models.
  • Deep expertise in customer segmentation, cohort analysis, and lifecycle marketing.
  • Demonstrated ability driving professional mobile app adoption and engagement.
  • Deep AI fluency, using tools like Claude in daily workflows to orchestrate agents and automate tasks.
  • Hands-on operator mindset comfortable pulling data and executing without agency dependencies.
  • Fluent English communication skills.

About Properstar

Properstar connects real estate buyers, renters, and agents globally, helping users find homes across borders and enabling agents to expand into foreign markets.

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