Growth Manager, Paid Media
GiveDirectly · Marketing · Mid · 1mo ago
Open to any country, as long as your working hours sit between UTC-2 and UTC+8.
The role is open remotely with no country restrictions, requiring at least 3 hours of working-hours overlap with East Africa Time (UTC+3).
Direct from the employer's own careers page
Who can apply
Read straight from the listing, so you know before you spend time on it.
Open to any country, as long as your working hours sit between UTC-2 and UTC+8.
“This role is fully remote but must overlap with an East Africa timezone by at least 3 hours.”
The team spans 20+ countries and requires at least 3 hours of overlap with East Africa Time.
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- Requires travel 1–2 times per year to countries of operation for team retreats or field visits.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
Reporting to the Director of Individual Giving, you will own the end-to-end execution of GiveDirectly's paid acquisition program to help double new donor acquisition in 2027. You will launch, manage, and optimize campaigns across Meta, Google, YouTube, and emerging channels without external agency support, handle upper-funnel media buys, set up tracking and attribution systems, and run multivariable creative tests to scale one-time and monthly donor revenue.
What you'll do
- Manage all paid acquisition campaigns for Individual Giving across Meta, Google, YouTube, and TikTok end to end without an agency.
- Partner with the VP of Marketing to execute upper-funnel media buys including podcasts and newsletters.
- Draft ad creatives, direct visual concepts using tools like Figma or Canva, and publish campaigns.
- Build and maintain performance tracking and attribution systems to evaluate channel ROI.
- Design and run multivariable experiments across creative, messaging, audience segments, and landing pages to scale giving.
What you bring
- 3–5+ years in growth or performance marketing running paid media against conversion or revenue targets.
- Demonstrated experience managing a paid media budget of at least US$5M annually.
- Strong hands-on execution skills within major ad platforms (Meta, Google, YouTube, TikTok).
- Experience directing creative ad concepts and using design tools like Figma or Canva.
- Ability to overlap with an East Africa timezone by at least 3 hours daily.
About GiveDirectly
GiveDirectly is a global nonprofit delivering unconditional cash transfers directly to people living in poverty across 15 countries, having distributed over $1B to date.
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