Open to candidates across North America.
Direct from the employer's own careers page
Who can apply
Read straight from the listing, so you know before you spend time on it.
Open to candidates across North America.
“Location: NAMER”
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As the Growth Design Lead, you will drive a high-velocity experimentation engine across Zapier's marketing site and conversion surfaces. Operating at the intersection of design, data, and marketing, you will establish testing frameworks, evolve information architecture for SEO/GEO, build out modular design systems in Figma, and use AI tools to rapidly prototype and test design variants that boost acquisition and conversion.
What you'll do
- Own and define the end-to-end visitor-to-lead experience across the marketing site and acquisition campaigns.
- Build and scale a high-velocity A/B and multivariate experimentation engine for top-of-funnel conversion surfaces.
- Define and execute an AI-first design strategy to accelerate prototyping, variant generation, and optimization.
- Refine site-wide information architecture and content strategy to align with SEO, GEO, and conversion goals.
- Design high-converting lead-capture workflows and contribute reusable growth components to the core design system.
- Mentor and level up other designers across the Brand Studio team in experimentation and AI craft.
What you bring
- 10+ years of experience in growth, product, or marketing design with a portfolio of shipped top-of-funnel work.
- Proven track record designing, running, and analyzing A/B and multivariate experimentation programs.
- Deep expertise in conversion rate optimization (CRO), information architecture, and SEO/GEO best practices.
- Advanced proficiency with Figma, auto-layout, design systems, and rapid prototyping workflows.
- Hands-on experience using AI tools (such as Cursor, v0, Claude, or Figma AI) to accelerate design cycles.
- Strong understanding of growth metrics like MQLs, CAC, and LTV and lead-qualification workflows.
About Zapier
Zapier builds and uses workflow automation tools every day to make work more efficient, creative, and human for millions of users worldwide.
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