Open to candidates across North America.
Direct from the employer's own careers page
Who can apply
Read straight from the listing, so you know before you spend time on it.
Open to candidates across North America.
“Source location line: NAMER”
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As the Finance Manager for Marketing at Zapier, you will report to the Head of GTM Finance and act as an embedded partner to marketing leadership. You will own the full financial picture for marketing spend, including headcount, budget, channel investments, and purchase order tracking. Additionally, you will partner cross-functionally with Sales FP&A, Corporate FP&A, and Data teams to establish reporting alignment between marketing spend, pipeline generation, and closed-won ARR.
What you'll do
- Own marketing FP&A end-to-end, including headcount planning, budget building, actuals tracking, and variance analysis.
- Drive channel allocation analysis (demand generation vs. brand) and maintain ROI-by-channel reporting.
- Forecast sales pipeline based on marketing spend as part of setting GTM targets and ARR modeling.
- Serve as an embedded business partner to marketing leadership to guide spend and operational decisions in real time.
- Track purchase orders and vendor commitments against budget to identify and mitigate overspend risks proactively.
- Utilize AI tools to automate recurring finance workflows, month-end close tasks, and re-forecasting cycles.
What you bring
- 4-6+ years of accounting or finance experience, with at least 2+ years supporting marketing or GTM organizations.
- Prior background in Big 4 accounting, investment banking, or management consulting with ownership of operating expense areas.
- Demonstrated ability to own budgets end-to-end, including headcount, spend actuals, and purchase order processes.
- Deep understanding of marketing economics, pipeline generation, cost-per-pipe, and downstream revenue impact.
- Familiarity with tools such as Google Sheets, NetSuite, Zip, HubSpot, and cloud data warehouses like Databricks or Snowflake.
- Active usage of AI tools to improve productivity and automate manual workflows.
About Zapier
Zapier is a fully remote automation platform that helps millions of businesses and individuals automate work across thousands of web applications.
View Zapier profile & open roles →