Director of B2B Marketing
Interdependence Public Relations · Marketing · Lead · 29d ago
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Who can apply
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Anyone, anywhere in the world can apply.
“Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace.”
Teammates collaborate across the country in a 100% remote setting.
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- No home office or equipment budget mentioned.
- Annual retreat
- No company-paid get-togethers mentioned.
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About the role
As the Director of B2B Marketing, you will act as a senior strategic partner for a portfolio of B2B clients, developing integrated marketing strategies across paid search, paid social, display, SEO, and content marketing. You will guide budget allocation, analyze campaign metrics to drive business outcomes, and lead cross-functional teams to deliver impactful marketing programs.
What you'll do
- Serve as senior strategic partner for a portfolio of B2B clients, presenting actionable recommendations and performance data to executives.
- Develop integrated marketing plans aligned with client business objectives, growth targets, and buyer journeys.
- Lead strategy across paid and organic channels including paid search, paid social, display, retargeting, SEO, and content marketing.
- Analyze campaign and channel performance to make data-driven decisions on budget, targeting, messaging, and ROI optimization.
- Provide strategic direction and oversight to cross-functional agency teams delivering client work.
- Contribute to new business development, including strategic proposals and pitch presentations.
What you bring
- 10+ years of experience in B2B marketing with significant agency experience.
- Demonstrated expertise across paid advertising and organic marketing channels.
- Deep understanding of B2B buyer journeys, demand generation, lead generation, and marketing funnels.
- Proven track record managing and advising B2B clients and senior-level stakeholders.
- Strong analytical skills with experience managing marketing budgets and optimizing channel spend.
- Comfortable working cross-functionally in a fast-paced, all-remote environment.
About Interdependence Public Relations
Interdependence Public Relations is a data-driven PR and integrated marketing agency leveraging proprietary technology to make earned media measurable and repeatable. Named one of America's Best PR Agencies by Forbes, the firm works with brands and entrepreneurs across tech, healthcare, consumer, and B2B sectors.
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