
Content Marketing Lead
OnTheGoSystems · Marketing · Lead · 4d ago
Anyone, anywhere in the world can apply.
Applies on the original listing · via We Work Remotely
Who can apply
Read straight from the listing, so you know before you spend time on it.
Anyone, anywhere in the world can apply.
“100% remote work with an international team.”
A fully remote team with colleagues working from around the world.
- Async-first
- The listing doesn't promise async-first working.
- Contractor / B2B
- No mention of hiring international contractors or invoicing.
- Global stipend
- Provides a computer budget for a comfortable home workspace.
- Annual retreat
- No company-paid get-togethers mentioned.
Read from the listing automatically. Always confirm the details with the company before you accept an offer.
About the role
As the Content Marketing Lead, you will take ownership of content direction, experimentation, and execution to drive business growth. You will write engaging website pages, articles, emails, and campaigns, while integrating AI tools to research and scale quality content. Collaborating closely with the CEO and product teams, you will optimize SEO and AI-search visibility to expand product discovery.
What you'll do
- Write engaging website pages, articles, emails, and marketing campaigns that attract and convert customers.
- Own the overall content direction by identifying opportunities, setting priorities, and managing ideas from concept to publication.
- Leverage AI tools to research, create, refine, and scale high-quality content.
- Improve SEO and AI-search visibility (GEO/AEO) to boost product discoverability.
- Collaborate with partners, customers, and product experts to produce standout content.
- Track performance analytics, experiment, and continuously optimize content strategies.
What you bring
- Proven experience as an accomplished content marketer and writer capable of explaining complex technical products simply.
- Track record of owning successful content marketing initiatives with measurable business results.
- Hands-on expertise with SEO, email marketing, and content distribution.
- AI-native workflow with confidence using AI tools to enhance content quality and speed.
- Experience with SaaS, software, WordPress, or other technical software products.
About OnTheGoSystems
OnTheGoSystems is a profitable, self-funded software company behind WPML, powering multilingual capabilities across more than 1.5 million websites worldwide.
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